Affinity is a Global Real Estate Platform that connects broker and agents with home buyers and sellers long before a lead is generated or call is made. Affinity provides brokers the best opportunity to make a strong first impression and establish your company as the local market leader when it comes to buying or selling a home by providing the necessary real estate website features – content management, IDX property search, search by school, responsive design, blogging, advanced user registration and agent websites.

Responsive Design

Your Affinity website is crafted to provide site visitors an optimal viewing and interaction experience – reading, scrolling and navigating – whether they are on their desktop, tablet or smartphone while also ensuring your site meets Google SEO standards, especially as it relates to searches conducted on mobile devices.

Agent Websites

Brokers are able to offer their agents websites within the company website leveraging all the same advanced technology, features set and data. Agent websites allow brokers to set rules that determine where email inquiries and leads are routed based on where email inquiry or lead was generated; broker site or agent site. The premium level provides agents the ability to engage buyers and sellers with a website that represents their individual style and marketing strategy.

Interactive Quick Search

Put powerful search technology, along with a guided user experience at the finger-tips of site visitors on keyword entry.

Custom Local Search Locations

Customize search on your website with the Custom Neighborhoods Module. This powerful module provides the ability to completely customize the search on your website through a map program accessible within the Affinity administration.

Local Area Search

Display customized, user friendly search landing pages designed to provide areas of search (regions) and content about them.

Hyper Local

Local Guide is a dedicated section of your website providing visitors the ability to research areas you service inclusive of listings, points of interest and schools while establishing your company as the local area experts through the ability to add custom, localized area descriptions.


Affinity provides the ability to set up Region-based Home Pages under a single site umbrella in which site visitors will be directed to appropriate home page based on the location they are searching from.


Affinity offers a fully integrated Blog solution providing powerful and easy to use tools to real time publish content and posts while also featuring automated property listing posts and Affinity Feature Widget placement.

Global Ready Platform

Affinity is fully capable of full language translation (20 Languages), currency conversion (49 Currencies) and metric conversion.

My Portfolio (User Registration)

The My Portfolio Module provides the home seeker the ability to define and save searches along with the ability to save listings. Once a search is defined or a listing is saved, the user can sign up for email alerts related to these searches and listings. Drive leads and registrations by activating My Portfolio User Registration calls-to-action on your Affinity powered website.

Manage Your Site Locally

Affinity offers a fully integrated CMS that enables brokers to create and modify pages add content and components of their websites. The CMS is scalable to accommodate and create various page layouts, page types and modules as well as providing full Page Builder and WYSIWYG functionality while at the same time enabling brokers the ability to control “under the hood” features such as meta data, page titles and header tags.

Search Engine Optimization

We work with internal and 3rd Party SEO specialists with a focus on architecture and continual enhancements that ensure efficient “crawlability” and SEO compliance to. Improving the visibility in search engines via “natural” or “un-paid” (“organic” or “algorithmic”) search results and the relation this has to driving more visits and generating more leads is a top priority of Gabriels Technology Solutions.

Listing Tools

Built-In tools enable users to select multiple properties to email, save and compare side-by-side based on listing details, amenities and features.

Content Partnerships

Education: Provides Users With The Comprehensive Public and Private School Data Needed To Ensure Their New Home Meets The Needs Of Their Current Or Soon To Be Growing Family.
Home Values: Provides Valuable Content Relating to Over 100 Million Sold Home Records Nationally To Attract Site Visitors Interested In Researching Home Value, Current Market Valuation and Historical Trends.
New Home Communities: Enable Site Visitors to search over 7,000 Communities and the Nearly 70,000 Home Listings Associated With These Communities All In One Place.

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