In the NewsSotheby’s International Realty Launches State-of-the-Art Website on Affinity
Published Monday, April 27, 2015 Updated on Thursday, November 10, 2016

Sotheby’s International Realty Launches State-of-the-Art Website on Affinity

With a desire to create a state-of-the-art, forward thinking online experience for real estate websites, Sotheby’s International Realty turned to current partner Gabriels Technology Solutions to develop their vision on Affinity, our global real estate website platform. Leveraging over 20 years of expertise developing real estate software and working with the marketing partners from Sotheby’s International Realty, we were able to not only fulfill the initial request, but also adapt these unique goals with a solution that enables the newly designed and developed website to cascade features, listings, and content down to Sotheby’s Affiliates on their Cascading Website Platform also powered by Affinity.

In April 2015, Gabriels Technology Solutions launched a custom designed website for Sotheby's International Realty at, an online networking platform for buyers, sellers and realtors in the international luxury real estate market. Using Affinity our Global Real Estate Website Platform, we were able to customize a site that perfectly met the needs and captured the vision of Sotheby's International Realty.

“It is exciting to see the power of Affinity our Global Real Estate Website Platform, delivering a current, leading edge, world-class website, custom designed for the Sotheby’s brand.” Michael Gabriel, CEO of Gabriels Technology Solutions said, "A key advantage we had in turning this vision into realty was our multidisciplinary team approach. Our leadership team and developers are very forward thinking in how we develop and utilize our web technologies. Our approach to the site design enabled teams stay on their original time table. At the launch date, the site was fully functional, with a foundation that was both innovative and customizable for future needs."

"The feedback from Sotheby's International Realty, their Affiliates and countless other real estate companies has been tremendous," stated Tom Morgan, VP of Gabriels Technology Solutions. "The Affiliates are big fans of the changes and can’t wait to move these features to their individual sites as part of the Cascading Website Platform. This will not be hard, because the changes we brought to the site are scalable and can easily migrate to Sotheby’s affiliate sites, creating a platform-wide continuity that will help branding efforts.”

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