In the NewsThe New York Times Launches New Real Estate Experience
Published Thursday, September 10, 2015 Updated on Monday, June 19, 2017

The New York Times Launches New Real Estate Experience

New York Times launched a revised real estate website that incorporates many new features that were driven by consumer research, including larger photos, more expansive use of media carousels, and greater emphasis on agents. On listing pages, there is a greater emphasis on local content, including contextual links to neighborhood pricing guides, listings in the same building, or relevant articles from archive, along with content from other third party sites. In addition, the real estate section is under the main domain, which has increased its SEO profile and organic traffic. Since launch, the new site has been well received by consumers and the real estate industry..

“We are thrilled with the success resulting from the relaunch of The New York Times Real Estate Portal. The New York Times Company has been a strong partner of Gabriels Technology Solutions for over 15 years. We look forward to continuing to work together on achieving the goals for the business and implementing with precision the planned projects set forth in strategic planning for numerous innovative new projects that will further enhance the user experience.”

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